National Director of Marketing & Corporate Communications
As National Director of Marketing and PR, Linda Hayes is responsible for building the company brand across the country through advertising, public relations, digital and social media.
Linda began her career as a TV journalist, most notably as a CNN Correspondent, based in Los Angeles. She covered the Oscar's, Golden Globes and Grammy Awards and interviewed some of the biggest names in Hollywood. Prior to working the entertainment beat, Linda was a national news correspondent for the network and reported on the L.A. Riots and the O.J. Simpson double murder trial. Highlights of her TV journalism career included flying with the U.S. Navy Blue Angels and interviewing Vice President Al Gore, President Bill Clinton, and President George H. W. Bush during their times in office.
Post television days, Linda worked in media relations for Dix & Eaton, a large public relations firm in Cleveland, Ohio. Later, she formed her own PR firm with the following client list: The Cleveland Browns, The Cleveland Indians, The Rock and Roll Hall of Fame, Morton’s Steak House, and Capstone Realty Advisors.
Linda’s passion for real estate, design and development led her to Bellwether Enterprise where she has focused on growing market share and positioning BWE as a leader in the CRE industry. Linda has a BA degree in Economics from Denison University.
Creative Director, Corporate Communications
As Creative Director of Marketing, Christine is responsible for the creative direction of marketing communications, as well as company branding efforts for Bellwether Enterprise. In addition to creating emails, direct mail, brochures, newsletters and other company literature, Christine has expanded her position to include graphic design, advertising, and web-design.
After owning a retail boutique on the East Coast for several years, Christine developed a design aesthetic and marketing protocol that is based on, “never settling for the satisfactory.” She is focused on providing quality marketing support that is effective, comprehensive, and visually pleasing.
A jack of all things creative – Christine has a passion for fine arts, dabbling in oil paints and watercolors in her free time, as well as creative writing, textile arts, graphic design, and woodworking. Christine’s desire to create drives her professional work as exemplified by her attention to detail and consistency in marketing innovation.
Christine studied English Literature at Columbia University in New York City, where she focused on Creative Writing, penning original short stories, poetry, and theatrical pieces.
Marketing Manager of New Business, Data and Analytics
As Marketing Manager of New Business, Data and Analytics, Alyssa manages implementation and execution of marketing automation software to track, analyze, and automate marketing campaigns. She works closely with her colleagues in loan origination, servicing, and business development to create high quality marketing materials, presentations, and emails that promote new client relationships and strengthen existing partnerships.
Having worked with and for hundreds of mission-driven entrepreneurs before joining Bellwether, Alyssa values out-of-the-box thinking backed by grit and determination. She takes pride in mastering new challenges, and has experience spearheading social media growth strategies that increased average post reach by 540% and shares by 300%, developing a crowdfunding campaign that raised over $26,000, and coordinating events serving over 1,500 guests.
Traveling, writing, and volunteering fuel Alyssa’s creativity. She is a published poet, and has won awards for her writing and photography.
Alyssa studied Entrepreneurship and English at the University of Richmond.
Marketing Content Manager
As Marketing Content Manager, Ryan works to tell the company’s story and communicate the company's brand through the eyes of its employees and clients using video and other content creation. Ryan manages and creates video content for internal and external distribution – which includes producing and hosting "Mission Control – The Bellwether Enterprise Podcast."
Ryan graduated from the E. W. Scripps School of Journalism at Ohio University. He is a diehard Cleveland sports fan and enjoys spending time homebrewing beer, traveling, and experiencing the outdoors by fishing, canoeing, and hiking with his wife Liz and their two dogs, Lily and Marshall.