Marketing Manager of Data and Analytics
As Marketing Manager of Data and Analytics, Alyssa manages implementation and execution of marketing automation software to track, analyze, and automate marketing campaigns. She works closely with her colleagues in loan origination, servicing, and business development to create high quality marketing materials and presentations that promote new client relationships and strengthen existing partnerships. Alyssa also helps manage direct mail and email campaigns along with social media.
Having worked with and for hundreds of mission-driven entrepreneurs before joining Bellwether, Alyssa values out-of-the-box thinking backed by grit and determination. She takes pride in mastering new challenges, and has experience spearheading social media growth strategies that increased average post reach by 540% and shares by 300%, developing a crowdfunding campaign that raised over $26,000, and coordinating events serving over 1,500 guests.
Traveling, writing, and volunteering fuel Alyssa’s creativity. She is a published poet, and has won awards for her writing and photography.
Alyssa studied Entrepreneurship and English at the University of Richmond.